Client stories
Building a narrative for a new product - Case Maptionnaire
Building a narrative for a new product - Case Maptionnaire
Maptionnaire was founded by Maarit Kahila and Anna Broberg after they had noticed an increasing need for city planners to engage the public and to get real input from residents, and that the existing tools did not serve the needs of the urban planning researchers.
Maptionnaire is a map-based survey tool, which facilitates simple and effective public participation. The online questionnaire editor allows independent creation, customization, and publishing of survey projects.
Maptionnaire enables planners and researchers to collect, analyze, and visualize map-based data, as well as citizens to co-design project areas and express their preferences and opinions.
Where Maptionnaire was well-received by all its users and generally considered to be the best product out there, it was still merely seen as a questionnaire tool, and not completely filling the vision Maarit and Anna had for it.
They were on their way to a product launch with features that would live up to their promises as well as provide an opportunity to update product pricing. However, Maptionnaire still lacked a strategic narrative on how to sell the new product and vision for the higher organizational levels.