Client stories

Building a product strategy - Case Turre Legal

Turre Legal prides itself on being Finland's most digital law firm and is specialized in service design and digitalization. They definitely did not lack ideas for growth and new digital business but needed some help with clarifying their strategy and generating sales through digital channels.

Turre Legal had a very committed team sharing the company's vision and values, what was missing, though, was a clear strategy on how to execute the vision and prioritize all the different pursuits. To say, Turre Legal lacked the blueprint on how to structure the idea into a concept and to create an inbound marketing machine around that concept to generate more sales.

Taking the existing product to the next level

We helped the client evaluate different growth possibilities and prioritized their digital endeavors. We also created a product strategy, which clarified how different ideas could be connected to the overall strategy. After clarifying the strategy, we started to build a blueprint to bring the most potential product to the market.

Having a partner who is looking at the product both as an outsider and as a professional product developer helped us to take our product forward. Marko was not afraid to call our customers to ask what they liked and disliked in legal services our competitors, and we offer. –Herkko Hietanen, Turre Legal.